Thursday 9 January 2014

What is a Digipak?

A Digipak is a piece of packaging you find in the inner surface of the CD case. A digipak is a gatefold which is either made out of paper or card and is inserted inside the casing.
Digipaks were created by Meadwestavco


How digi-paks benefit music artists by having information on a gaterfold about their album or single and the production making the track or songs, it also has information of all the people who helped with production, the song writing, recording, other featuring artists.



The size of digipak 12.5x12.5mm



Wednesday 8 January 2014

Editing (JH)


For our film we have used I movie to edit our film together Jess Higgs did majority of the editing for our film. There wasn't many problems that occurred during film but there were a few. Firstly the editing problem was that we really had when Jess edited the film was when we put the music track over the top of the filming the sounds that we tried to mute during the filming still appeared to come up over the top of the song. Eventually the problem was resolved and there wasn't any noises interrupting the song in our music video.
Another editing problem that occurred that I movie decided to play half our music video then the rest of the video just came up with a black screen with the song still playing but no narrative video, that problem was also resolved.
Here is a screenshot of the editing process on the precision editor choosing what effect we were going to put on a scene of our music video.

 Here is screenshots of choosing the title fonts and colours for our music video which was used on imovie.
Another thing during the editing process wasn't really a problem but just deciding if our film was going to have a title at the beginning or at the end or not even have a title at all. I have looked at titles on the post above this and explained why we didn't use a title in our music video.

Here are some shots of edit and effects we have used in our film Jess Higgs did the editing but as a group we all helped decided where the effects went and what effects we wanted on our film.
In this scene of editing is a flash back blur effect where we combined two pieces of filming over the top of each other which gave it's flash back and that is what we were aiming for it to do.In this scene it shows where the bully is sitting in the toilet reflecting on what he has done.

In this scene of editing is a blur effect and black and white effect over the top of our filming, we chose this effect to show the darkness, isolation and sadness the victim went through the bullying stage which looks really effective and I think works really well.

This scene of editing shows the combination of two scene for the flask back for the bully sitting in the toilet think about what he has done.
For this scene of editing there is the same black and white effect and soft focus effect as before nostalgically the flashbacks.

This is another scene where the combination of the two scenes combined together for the bully flash back the editing in this scene has soft focus on it.

On this scene of editing process there is a slight colour change and effect to the scene, we decided to have an effect with a dark outline and shadow around the frame because it focused more on the running scene and showed the motions more


On this scene the change of colour of the scene has been changed to a darker colour  due to the process of bullying being shown.

This scene is a scene of the bully pushing the victim around the school we had changed the colour of this scene to show the representation of the bullying being taken place as it is not a happy time in the victims life so that is why we decided to use darker colours to find the mood and the scene better.

Tuesday 7 January 2014

Audience Theories (KP)

Uses and Gratifications -This type of theory grabs the audience by
Maslow's Hierarchy of needs-
Desensitsation Theory
Two- step Flow Theory
Hypodermic Syringe Theory

Conventions of Pop Music Videos

The Genre of pop music first came about in the 1950's in Great Britain it originated from the United States. The average pop music video last for about 3-5 minutes maybe even more sometimes. 

The imagery in pop music videos are the fashionable clothes they wear there is normally lots of dancing going on also there is mainly teenagers featuring in the music videos which attracts the teenage audience rather well. The people in pop music videos are happy and look like they are enjoying themselves.