Evaluation Question 4.How did you use new media technologies in the construction and research, planning and evaluation stages? (KP)

Evaluation Question 3. What have you learned from your audience feedback? (KP)

In school we held a media showcase showing all the year 12&13 films everyone had made our the following year, we showed the films so that the response for our feedback will be non biased because the audience saw a different range of films.For our audience feedback we held a media showcase to get feedback from a range of different people. We all had a input for the making of the audience feedback, as I came up with the question to be asked, then Jess Higgs filmed the feedback and Jodie Phillips was the interviewer. The responses we had to our music video were very good. The following 3 questions were about what they thought about our video, the questions which we asked were:

1.Did you understand the concept and narrative of our music video?
The feedback from the our video shows that every single person that we interviewed understood our video. The majority of the answers from the audience feedback understood the bullying aspect from our video, which is good because that is what we were aiming for people to understand. The response from the video were very good people like the cycle shown in the video where the bully bullies it's victim then the cycle reverses and the bully is put in his situation, then eventually the cycle ends when they become friends again.I think why people liked our music video so much is because that the narrative or the story behind the music video happens in day to day reality.
2.Do you think the video raises awareness for bullying?

3. Is there any elements that you think we could improve on?
The repsonce from this question was that there wasn't really much we could improve on but there were some were some little things we could of done during the editing process by making the cuts shorter and faster to  

What I have learnt from the audience feedback is that as group we have produced a good narrative music video and everyone understood the story line well. I have also learnt from the responses that 

Evaluation Question 2. How effective is the combination of your main product and ancillary task?

Evaluation Question 1. In what way does your promotion packaged for your album (the video, digipak and magazine advert), use develop and challenge forms and conventions?

From the beginning of this year I started to research into the conventions of music videos by doing this I decided to analyse several different types of genre of music videos. I looked at r&b, rock and also pop, by looking at the different types of genre music videos I was able to see differences and similarities in music videos through the music industries. Looking at the different types of genre music videos gave me ideas on how to produce my own music video with in a group. We all chose to look at the pop music video genre because it looked more fun and exciting than the others. But we didn't want to make the average normalized pop music video we wanted a show a message through a narrative we went against the convention of the pop genre music video by doing this. 
We decided as a group for our music video we wanted to produce a message and meaning through the video and that’s why chose ‘Roar’ by Katy Perry. In advance to this we looked at the lyrics and how it mentions ‘you held me down but I got up’ and ‘you’re going to hear me roar’ I feel that these lyrics really started the thinking process for our music video and that’s why we pick this song. We wanted our music video to be a narrative on bullying so we decided to look at the audience age for the music video, the target audience for our music video are for the age 12-16 year old as I feel bullying has a big impact on peoples life’s from theses ages. 

We wanted to look at realism on bullying as bullying happens in every day to day life so some people could relate to the things which were being shown through our music video. For more research into a narrative music video we had to come up with a strong story line, we had to make sure it made sense and that it could flow in time with the music.

We looked at the lyrics while filming and how our filming through the shots fitted in time with the music, this then conformed to Andrew Goodwin’s theory because the lyrics are then observed through the video. The narrative of our music video also conforms to the ‘Hypodermic Syringe’ theory as the video is trying to produce a message on the realism of bullying which happens every day in schools all around the world.

In our video it does some show some conventions of the pop genre of music videos because our film has fast cut edits to build up the main part of the video, fast cut edits are usually used in this way. In our music video we have also conform to the convention of pop genre music video by the lyrics being in time with image in the video.In our group we tried as hard as we could to make sure the lyrics were in time with the video and i think this was really effective because it worked well as you can below is gifs showing part of our music video.

This is a gif taken from our film where the lyrics for this shot were 'You held me down but I got up'this shows

Media Showcase

In school we have held a media showcase showing all the films for year 12&13 that we have made. I have produced a poster using clips from our film to advertise it around the school for people to come and watch. I also bought popcorn, lemonade and squash and set up a stall in the school selling these products.

Below is the poster I have created using photoshop to advertise our film to be shown at the media showscase that was held in school. I have taken screen shots from our film and put them on the poster so that the audience had an idea of what some of the film is going to be was going to be like.

Below is the poster I have created also using photo shop to advertise the refreshments which were available.The media showcase went very successful and we sold all the food that we bought in. For the media showcase we made a bit of profit selling the refreshments to the teachers, pupils, and invited guests, the profit we have made will be going to towards buying new equipment for the media department.

After the media showcase was over we interviewed some people asking them questions. The questions we asked them were.
1. Do you understand the concept and narrative of our music video?
2.Do you think the video raises awareness for bullying?
3. Is there any elements that you think we could improve on?

We decided to hold a media showcase so that everyone can see the range of different films that we had made over the following year. The year 12's had made horror/ thriller films but year 13's had made music videos based on different genres. I think the main reason that our media showcase was so sucessful because we stuck lots of posters around the school to advertise the event and the refreshments available draw people in giving the media showcase a professional movie premiere.

Final Magazines Cover

This is my final design for the CD magazine advertisement.
I have created using Photoshop. I have used these colours because I have also used these similar colours for my digipak to link them together. On the the CD magazine advertisement I have decided to include the website for the artist of the album belongs to. I havealso included the wesbite on my advert because I have looked at existing CD magazine advertisement have done so too. I have decided to put 'Download on itunes' on my Cd magazine advertisement because on the existing CD advertisements have done the same and I have gone with the convention of doing so. I have used bright colours for my titles because that is what I was aiming to do and because it is the completely the opposite of the music video we have created. The triangle on my CD magazine advertisement is on the advertisement this represents the name of the album which is called 'Prism' this is a code for the album because the name and the picture link together.

Making of the Magazine

These were the first initial ideas for my magazine advertisement using photoshop. I wanted my magazine advert to be colourful.
For my first original plan for the making on my magazine advertisement I had chosen to do a colourful rainbow which would reflect to the colours from Katy Perry's album Prism.
Once I had started messing around with photo shop I decided I didn't like the idea so I decided to change it to a normal plane but sophisticated idea of having a simple background and border but having colour writing on the advert. Below were my first designs of my magazine advertisement I thought that these weren't the best start so I decided to scrap that idea.I had chosen a different photo for my advertisement more than once due to the fact that I wanted it to look sophisticated but effective.

Above are my first initial ideas for my CD advertisement which I decided to scrap because I though they didn't look professional 

After decided to scrap the ones above I then went onto making making a brand new one with a totally different idea but still including colour somewhere.

Firstly I then placed a photo onto the Photoshop after deciding which one I wanted. I place the picture into place leaving a little border around the photo for me to fill in later using the same black border as I used for my digipak. I believe that this idea was a better idea already because it is simple but effective at the same time.

I then went onto place black borders around my digipak to give it a bit of depth and to make it stand out more. Adding the borders it has already made a big impact to the whole CD advertisement with bold borders. The black border also the reflects the black clothing Jodie is wearing on my magazine advertisement, it compromises and makes it better as it stands out more.

I then placed the triangle which is featured on my digipak on my magazine advertisement, I decided to crop the white background that the triangle was based around and place it on the right hand side corner because it was space for it.

The triangle is the logo for the album from my digipak so I have made it much bigger on here showing it's importance to the whole advertisement. I then place the digipak into the middle of the triangle straightening it up to make sure it was straight. Showing the contrast of the black and white album to the slightly colour advertisement.

For the next stage for my digipak I moved onto the lettering where my first initial ideas was just to use a single colour the lettering for Katy Perry, but I changed my mind and decided to do a different colour for each individual letter to connote to the colours on the triangle.