In a group we have looked at possible ideas for the song we are going to use in our music video. The videos below are the three videos we are going to use a possible song for our music video to be based around. We have already to decided to look at 'Bullying' as the theme to our music video and looking at these songs and their lyrics will fit around the them of bullying Katy Perry - Roar.
First video we have looked at to use the song 'Roar' by Katy Perry.This video has nothing to do with the theme we are planning our music video around but it's the songs that we are interesting using because of the strong song and the lyrics which could be a first possible idea to use this song to make our music video around. Jessie J - Who's Laughing Now. Second song as possible song to use for our music video is 'Who's laughing now' by Jessie J. This video is based on bullying and how jessie j has over come it and how she had become famous due to the bullying she had been put through when she was younger. In the video it shows bullying and her lyrics for the song also represented the bullying aspect to the bullying. David Guetta - Titanium.
Last video which could be a possible song to use for our music video is called 'Titanium' by David Guetta. This could be also a possible song to use for our music video because of the lyrics represent isolation and bullying which that is theme we are planning on creating our music video around. The video also shows isolation so that is a good idea to use in our music video.
Pyschographic and Demographic is used in media to grab the audiences attention in different ways. Demographic Demographic is used for marketing specific target audiences. Demmographic is used to market the target audiences by categorical age, gender,race,income,occupation, georgraphic location and material status by social-graphical implications.
Psychographic Is used in media to market specific things into group do to the characteristics and personalities
Narrative - The music video has of narratives which show a lot of effective emotion in it. The story in the video is about people who go through things in life on a daily basis. The narrative in the video is of themes of ‘insecurity’s’. In the video there is a woman standing around a swimming pool of people thinner than her look down on them whilst they are having fun, she then takes up the courage of jumping in the pool with the rest of the people and enjoys having fun and forgets her insecurities about her weight. Also in the video there is a family and the mum and dad are fighting, there’s a brother and a sister watching and listening to their parents fight then the brother takes up the courage to go and break up the fight between his parents. In the video there’s also a little girl who’s in hospital who is suffering from cancer she is watching other people There’s a build up before the fireworks are set of in the video it is half way through, the fireworks connote that the fireworks is their confidence of their insecurities that they find in the end and are not afraid to show anything to people anymore.
Mise en Scene - The video is set at nighttime, the lighting is dark, sky with fireworks shooting up, the fireworks shooting in the dark sky give it a divergence between the both. Katy Perry is wearing a white dress
Audience – The audience for this music video is for both genders from the ages between 14 - 25. Most people may feel alone suffering with the problems shown in the video and they see the video and see that they are not alone because other people are in the same boat as them and may not feel alone after seeing this video. Uses and gratification theory in the music video show personal identification problems and fear, showing this gives confidence to people going through the same things, problems shown in the video are bullying, sexuality, violence, illness and insecurities. People who have or going through these problems will look up to this video as it will give them some faith to help them through their problems, seeing as they are not alone and other people are in the same boat as them.
Institution – The music video was released in 2010 and was directed by Dave Meyers the production label for the music video is Capitol. The firework music video reached to the top at number 1 in the music top 50 videos in 2010. The song firework comes from her album 'Teenage Dream.
Editing – The main editing in the video is of the fireworks shooting from the peoples chest and also the fireworks which go up into the sky in the video.
I have chosen to anaylise this video because i feel that this video and lyrics will are very similar with the song 'roar' by Katy Perry. The video has a very similar narrative to the type of video we are going to the produce but with the song Roar by Katy Perry. The video we are planning on making has a theme of isolation and the video was titanium shows that so that's why I have decided to look at the music video for ideas for our music video we are going to produce.
Genre- The Genre for this music video is pop Audience- The audience for this video is for teenagers/young adults and also for both genders. It is for both genders as the song is sand by a women and the producer is a male dj and also the main character shown in the video is also a male who is a teenager so that's why it will apply for the teenager audience aswell. The song is also a very popular hit in the music charts so that will also be appealing for the teenage/young adults eye.
Narrative- The narrative for this music video is concept because the music video is based around an isolated boy
The audience for this music video is for teenagers who like to listen to R&B , the main target audience is males. The video could also be for a female audicne because the desensitisation theory is used in this video because they way the women are bertrayed, the way the women are dressed are half dressed some women could see this video as think its normal to be dressed in a way because they've seen it in the video
Genre
The genre for this video is R&B music.
Narrative
The narrative of this music video is of R&B genre. There are two men who are with the same girl well that's what they think well in fact that the girl the are about 'same girl' has an identical twin. They are both of the phone talking about this girl and come to conclusion that they are both talking to the same girl, they make a plan to meet up with the girl at the same to catch her out but are suprised when they realise she has a twin.
Representation
The representation in this music video of R&B shows the wealthy rich life style, big hotel rooms, top floor overlooking New York City. The representation of R&B is shown really well in this video, the jewellery is big a impact such as the big gold chains, the private jets, the clothing the two men wear are very similar contrast with each other maybe that's why they liked the same type of girl, smoking cigars are all very R&B this video is very typical R&B. The way the both men speak it is not normal it is more like 'gangsta', also the way women are betrayed in the video half dressed is very typical in R&B videos.
Analysis- The mise en scene in the video represents that they are wealthy and rich.The hotels represents that they are rich as they look 5 star and have a view of the sky scrappers in New York.
Institution-The song was recorded in 2007 the record label for the song is Jive. The song was written by R.kelly, Ronnie Jackson and J.Smith. The music video was shot on June 1st the 3rd in2007 by Little X who is an Canadian music video director. The music video was premiered by BET (Black Entertainment Television) who playedthe video on the day of release and played it every hour on the hour.
Audience- Audience for this music video is for any age group because the fans in the video we see are of all ages so this suggests that the video is for any age group. Genre- The genre of this video is Rock you can tell this type of video genre is rock because it contains a full band.
Narrative- The music video shows the band on their adventures on their tour on and off the road. There are clips showing the band performing at gigs, before going on stage and after and also travelling to their venues in cities. Even though that the band are always together on the road performing the song is about needing somebody, this connotes that they are lonely and need company of other people than themselves maybe they are missing family or friends or some female company.
Representation- The representation of rock in this music is shown by the clothing the band are wearing such as dark clothing and the lighting of the music video is dark. The fast moving life style of show after show alao shows the represention of rock.
Analysis Mise en scene - It starts with an overview of the skyline of New York City out of a hotel room at night, bright light city, full of light, lots of sky scrappers in site. The band dressed casual, laughing sitting down in a hotel room which may represent that they are tired and are always busy. Then the scene is set on moving traffic, red and white lights of both sides of the roads from the traffic, the band a tour bus on the road again moving to another venue or city to play at.
Editing- The video goes from fast moving shots from hotel, to road, to shows and repeats, the represents that they are on a cycle of doing the same thing every day, also represents that they don't have anytime to see other people such as family or friends. Fast pace editing. Camera- The camera in the video is mainly based on the lead singer of the band but also shows the other band members from time to time. Panning shots over new York \City.
Institution- Kings of Leon are rock band they have been around since 2002 where they got signed and released an EP. The band consists of 3 brothers and the cousin called Caleb Followill, Nathan Followill, Jared Followill and Matthew Followill. Kings of Leon are an American band
signed up to labels such as Sony Music, RCA, Columbia and Island.
Independent record company called Ninja Tune were founded in 1990 by Matt Black and Jonathan More. Ninja Tune are situated in London and Los Angeles the genre for this record label company is various genres. The label was one of the first company in Britain to release new artists for them to perform and release new types of electronic dance,hip hop and breakfast music in 1990. The label these days release various of genres and also contribute to distribute to other music companies such as the names of Big Dada, Brainfeeder, Werkdiscs,Motion Audio and Counter Records. The label company also has a radio station in the video game called Sleeping Dogs which was released in 2012. http://ninjatune.net/ Screen shot of the Ninja tune website
Major record company Sony Music Entertainment were founded in 2008 but were called ACR. Sony Music Entertainment was founded by Doug Morris, Kevin Kelleher and Clive Davis. Sony Music Entertainment are situated in New York City were there head quarters are . Sony Music Entertainment are part of other record labels such as RCA,Epic,Arista, Columbia,Legacy. The genre for Sony Music Entertainment is any genre as on their website they have Avril lavigne, Labrinth, Celine Dion, John Ledgend and Britney Spears on there and all these artists produce songs too all genres. On the website they have featured Videos of the vey well known video 'Wrecking Ball' by Miley Cyrus which Sony Music Entertainment Co Produced, the video was very successful as it has over 450,000,000 views on YouTube. The record label is very successful as it is in company with loads of different record labels which I think is what makes them stand out to other record labels in the business. http://www.Ssonymusic.com/ Screen shot below of Sony Music Entertainment website.
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