Genre - Genre for this music video is pop
Narrative - The music video has of narratives which show a lot of effective emotion in it. The story in the video is about people who go through things in life on a daily basis. The narrative in the video is of themes of ‘insecurity’s’. In the video there is a woman standing around a swimming pool of people thinner than her look down on them whilst they are having fun, she then takes up the courage of jumping in the pool with the rest of the people and enjoys having fun and forgets her insecurities about her weight. Also in the video there is a family and the mum and dad are fighting, there’s a brother and a sister watching and listening to their parents fight then the brother takes up the courage to go and break up the fight between his parents. In the video there’s also a little girl who’s in hospital who is suffering from cancer she is watching other people There’s a build up before the fireworks are set of in the video it is half way through, the fireworks connote that the fireworks is their confidence of their insecurities that they find in the end and are not afraid to show anything to people anymore.
Mise en Scene - The video is set at nighttime, the lighting is dark, sky with fireworks shooting up, the fireworks shooting in the dark sky give it a divergence between the both. Katy Perry is wearing a white dress
Audience – The audience for this music video is for both genders from the ages between 14 - 25. Most people may feel alone suffering with the problems shown in the video and they see the video and see that they are not alone because other people are in the same boat as them and may not feel alone after seeing this video. Uses and gratification theory in the music video show personal identification problems and fear, showing this gives confidence to people going through the same things, problems shown in the video are bullying, sexuality, violence, illness and insecurities. People who have or going through these problems will look up to this video as it will give them some faith to help them through their problems, seeing as they are not alone and other people are in the same boat as them.
Institution – The music video was released in 2010 and was directed by Dave Meyers the production label for the music video is Capitol. The firework music video reached to the top at number 1 in the music top 50 videos in 2010. The song firework comes from her album 'Teenage Dream.
Editing – The main editing in the video is of the fireworks shooting from the peoples chest and also the fireworks which go up into the sky in the video.
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