Same Girl - Usher ft R.Kelly

Audience

The audience for this music video is for teenagers who like to listen to R&B , the main target audience is males. The video could also be for a female audicne because the desensitisation theory is used in this video because they way the women are bertrayed, the way the women are dressed are half dressed some women could see this video as think its normal to be dressed in a way because they've seen it in the video

Genre

The genre for this video is R&B music.

Narrative 

The narrative of this music video is of R&B genre. There are two men who are with the same girl well that's what they think well in fact that the girl the are about 'same girl' has an identical twin. They are both of the phone talking about this girl and come to conclusion that they are both talking to the same girl, they make a plan to meet up with the girl at the same to catch her out but are suprised when they realise she has a twin. 

Representation 

The representation in this music video of R&B shows the wealthy rich life style, big hotel rooms, top floor overlooking New York City. The representation of R&B is shown really well in this video, the jewellery is big a impact such as the big gold chains, the private jets, the clothing the two men wear are very similar contrast with each other maybe that's why they liked the same type of girl, smoking cigars are all very R&B this video is very typical R&B. The way the both men speak it is not normal it is more like 'gangsta', also the way women are betrayed in the video half dressed is very typical in R&B videos.

Analysis- The mise en scene in the video represents that they are wealthy and rich.The hotels represents that they are rich as they look 5 star and have a view of the sky scrappers in New York.

Institution-The song was recorded in 2007 the record label for the song is Jive. The song was written by R.kelly, Ronnie Jackson and J.Smith. The music video was shot on June 1st the 3rd in2007 by Little X who is an Canadian music video director. The music video was premiered by BET (Black Entertainment Television) who playedthe video on the day of release and played it every hour on the hour.