Media Theorists

Andrew Goodwin Music Video Theory
Andrew Goodwin is theorist who is linked to music videos. He analyzes music videos in 5 different ways, firstly though the beats and the lyrics of the song. His theory analyses the beats of the music, the narrative and performance,the relation of the visuals shown in the song and the technical aspects in music videos.  





Richard Dyer 
Richard W.Dyer was born 1945 he is English and is specialised in Cinema.Richard dyer was born in Leeds but went to study french at the of university St Andrews but then went  into studying theatre then later into studying a PhD in English at the University of Birmingham.


Richard Dyers theory is linked to the pop genre music. Dyer star theory is linked with 4 main things and they are the audience and institution, the constructions and the hegemony which are the cultural beliefs. The audience and institution relate to the way the stars make their money by being a successful pop star, the institution of the theories  
amends the pop stars audience for their target audience.
The construction of the of David Dyer star theory suggests that the audience for the star is built up and it is not a real 
prospective of the the star but a false image.
The hegemony of the cultural beliefs of Richards Dyer star theory also suggests that stars are something which we admire as idols of the real world, people will copy the way the see their stars, dress, their colour of their hair and the way they act