Katy Perry - Firework Music Video Analysis

Genre - Genre for this music video is pop 

Narrative - The music video has of narratives which show a lot of effective emotion in it. The story in the video is about people who go through things in life on a daily basis. The narrative in the video is of themes of ‘insecurity’s’. In the video there is a woman standing around a swimming pool of people thinner than her look down on them whilst they are having fun, she then takes up the courage of jumping in the pool with the rest of the people and enjoys having fun and forgets her insecurities about her weight. Also in the video there is a family and the mum and dad are fighting, there’s a brother and a sister watching and listening to their parents fight then the brother takes up the courage to go and break up the fight between his parents. In the video there’s also a little girl who’s in hospital who is suffering from cancer she is watching other people There’s a build up before the fireworks are set of in the video it is half way through, the fireworks connote that the fireworks is their confidence of their insecurities that they find in the end and are not afraid to show anything to people anymore.

Mise en Scene - The video is set at nighttime, the lighting is dark, sky with fireworks shooting up, the fireworks shooting in the dark sky give it a divergence between the both. Katy Perry is wearing a white dress

Audience – The audience for this music video is for both genders from the ages between 14 - 25. Most people may feel alone suffering with the problems shown in the video and they see the video and see that they are not alone because other people are in the same boat as them and may not feel alone after seeing this video. Uses and gratification theory in the music video show personal identification problems and fear, showing this gives confidence to people going through the same things, problems shown in the video are bullying, sexuality, violence, illness and insecurities. People who have or going through these problems will look up to this video as it will give them some faith to help them through their problems, seeing as they are not alone and other people are in the same boat as them.

Institution – The music video was released in 2010 and was directed by Dave Meyers the production label for the music video is Capitol. The firework music video reached to the top at number 1 in the music top 50 videos in 2010. The song firework comes from her album 'Teenage Dream.

Editing – The main editing in the video is of the fireworks shooting from the peoples chest and also the fireworks which go up into the sky in the video.

Titinium David Guetta Analysis

I have chosen to anaylise this video because i feel that this video and lyrics will are very similar with the song 'roar' by Katy Perry. The video has a very similar narrative to the type of video we are going to the produce but with the song Roar by Katy Perry. The video we are planning on making has a theme of isolation and the video was titanium shows that so that's why I have decided to look at the music video for ideas for our music video we are going to produce.

Genre- The Genre for this music video is pop 

Audience- The audience for this video is for teenagers/young adults and also for both genders. It is for both genders as the song is sand by a women and the  producer is a male dj and also the main character shown in the video is also a male who is a teenager so that's why it will apply for the teenager audience aswell. The song is also a very popular hit in the music charts so that will also be appealing for the teenage/young adults eye.

Narrative- The narrative for this music video is concept because the music video is based around an isolated boy 

Mise en scene- 

Same Girl - Usher ft R.Kelly

Audience

The audience for this music video is for teenagers who like to listen to R&B , the main target audience is males. The video could also be for a female audicne because the desensitisation theory is used in this video because they way the women are bertrayed, the way the women are dressed are half dressed some women could see this video as think its normal to be dressed in a way because they've seen it in the video

Genre

The genre for this video is R&B music.

Narrative 

The narrative of this music video is of R&B genre. There are two men who are with the same girl well that's what they think well in fact that the girl the are about 'same girl' has an identical twin. They are both of the phone talking about this girl and come to conclusion that they are both talking to the same girl, they make a plan to meet up with the girl at the same to catch her out but are suprised when they realise she has a twin. 

Representation 

The representation in this music video of R&B shows the wealthy rich life style, big hotel rooms, top floor overlooking New York City. The representation of R&B is shown really well in this video, the jewellery is big a impact such as the big gold chains, the private jets, the clothing the two men wear are very similar contrast with each other maybe that's why they liked the same type of girl, smoking cigars are all very R&B this video is very typical R&B. The way the both men speak it is not normal it is more like 'gangsta', also the way women are betrayed in the video half dressed is very typical in R&B videos.

Analysis- The mise en scene in the video represents that they are wealthy and rich.The hotels represents that they are rich as they look 5 star and have a view of the sky scrappers in New York.

Institution-The song was recorded in 2007 the record label for the song is Jive. The song was written by R.kelly, Ronnie Jackson and J.Smith. The music video was shot on June 1st the 3rd in2007 by Little X who is an Canadian music video director. The music video was premiered by BET (Black Entertainment Television) who playedthe video on the day of release and played it every hour on the hour.

Kings Of Leon - Use Somebody

Audience-  Audience for this music video is for any age group because the fans in the video we see are of all ages so this suggests that the video is for any age group.

Genre- The genre of this video is Rock you can tell this type of video genre is rock because it contains a full band.

Narrative- The music video shows the band on their adventures on their tour on and off the road. There are clips showing the band performing at gigs, before going on stage and after and also travelling to their venues in cities. Even though that the band are always together on the road performing the song is about needing somebody, this connotes that they are lonely and need company of other people than themselves maybe they are missing family or friends or some female company.

Representation- The representation of rock in this music is shown by the clothing the band are wearing such as dark clothing and the lighting of the music video is dark. The fast moving life style of show after show alao shows the represention of rock.

Analysis
Mise en scene - It starts with an overview of the skyline of New York City out of a hotel room at night, bright light city, full of light, lots of sky scrappers in site. The band dressed casual, laughing sitting down in a hotel room which may represent that they are tired and are always busy. Then the scene is set on moving traffic, red and white lights of both sides of the roads from the traffic, the band a tour bus on the road again moving to another venue or city to play at.

Editing- The video goes from fast moving shots from hotel, to road, to shows and repeats, the represents that they are on a cycle of doing the same thing every day, also represents that they don't have anytime to see other people such as family or friends. Fast pace editing.

Camera - The camera in the video is mainly based on the lead singer of the band but also shows the other band members from time to time. Panning shots over new York 
\City.

Institution- Kings of Leon are rock band they have been around since 2002 where they got signed and released an EP. The band consists of 3 brothers  and the cousin called Caleb Followill, Nathan Followill, Jared Followill and Matthew Followill. Kings of Leon are an  American band 

signed up to labels such as Sony Music, RCA, Columbia and Island.

Record Labels

Independent record company called Ninja Tune were founded in 1990 by Matt Black and Jonathan More. Ninja Tune are situated in London and Los Angeles the genre for this record label company is various genres. The label was one of the first company in Britain to release new artists for them to perform and release new types of electronic dance,hip hop and breakfast music in 1990. The label these days release various of genres and also contribute to distribute to other music companies such as the names of Big Dada, Brainfeeder, Werkdiscs, Motion Audio and Counter Records. The label company also has a radio station in the video game called Sleeping Dogs which was released in 2012.

http://ninjatune.net/

Screen shot of the Ninja tune website 

Major record company Sony Music Entertainment were founded in 2008 but were called ACR. Sony Music Entertainment was founded by Doug Morris, Kevin Kelleher and Clive Davis. Sony Music Entertainment are situated in New York City were there head quarters are . Sony Music Entertainment are part of other record labels such as RCA,Epic,Arista, Columbia,Legacy. The genre for Sony Music Entertainment is any genre as on their website they have Avril lavigne, Labrinth, Celine Dion, John Ledgend and Britney Spears on there and all these artists produce songs too all genres. On the website they have featured Videos  of the vey well known video 'Wrecking Ball' by Miley Cyrus  which Sony Music Entertainment Co Produced, the video was very successful as it has over 450,000,000 views on YouTube.

The record label is very successful as it is in company with loads of different record labels which I think is what makes them stand out to other record labels in the business.

http://www.Ssonymusic.com/

Screen shot below of Sony Music Entertainment website.

Media Theorists

Andrew Goodwin Music Video Theory
Andrew Goodwin is theorist who is linked to music videos. He analyzes music videos in 5 different ways, firstly though the beats and the lyrics of the song. His theory analyses the beats of the music, the narrative and performance,the relation of the visuals shown in the song and the technical aspects in music videos.  





Richard Dyer 
Richard W.Dyer was born 1945 he is English and is specialised in Cinema.Richard dyer was born in Leeds but went to study french at the of university St Andrews but then went  into studying theatre then later into studying a PhD in English at the University of Birmingham.


Richard Dyers theory is linked to the pop genre music. Dyer star theory is linked with 4 main things and they are the audience and institution, the constructions and the hegemony which are the cultural beliefs. The audience and institution relate to the way the stars make their money by being a successful pop star, the institution of the theories  
amends the pop stars audience for their target audience.
The construction of the of David Dyer star theory suggests that the audience for the star is built up and it is not a real 
prospective of the the star but a false image.
The hegemony of the cultural beliefs of Richards Dyer star theory also suggests that stars are something which we admire as idols of the real world, people will copy the way the see their stars, dress, their colour of their hair and the way they act 

Contemporary Media Landscape

Contemporary Media Landscape is the way we use technology to access music videos. We use technology in different we access music videos over the internet on different social media websites, we access music videos mainly using YouTube as it is easy to use and quick. YouTube is a really way to access music videos as you can also share them onto to other social networking sights such as Twitter, Facebook, Tumblr and Google+ and many more, below every music video on YouTube there is a share button so you can share onto the social networking sites. People can share these videos onto the social networking sites to show their friends or for other people to see what type of music they like or maybe they just like the video for it. I use Facebook and Twitter frequently and share the videos to my friends if I find a song I like or just share it for other people to see it, I also have a look at videos by other people have shared on social networking sites to see what type of music other people like.

Spotify is a great way to find new music as I use spotify myself. Spotify has genres of music on there it is also downloadable as and app on your phone which I use on a daily basis and you can also download it on your computer which I also have. To use spotify it gives you and option to log in with Facebook to play your music through the app and it shares on Facebook of what song you are listening to. Cross convergence of Facebook and spotify is helpful for both companies because people will see what you are listening to on Facebook and might also like it aswell which will benefit both companies gaining more people using both of the website and app.

Facebook is a massive way of sharing your favourite music videos online. Not only can you share your favourite songs and videos by your favourite artist but the artists or artist can also do the same by sharing their latest videos.

On tumblr you can share music videos and also you can create a playlist via YouTube and use scm music player to create a running music on you blog whilst browsing tumblr.

Twitter you can also share your videos but you will get music videos promote to you on your twitter even if you didn't want them to appear. This is a way the artists or artist get more views YouTube on their music and promote their songs to to get downloaded to make it into the official chart. 

YouTube plays a massive part to the music industry. Millions and millions of people use YouTube everyday to watch music videos. People can watch them on the go on a mobile app and using a laptop. The most views artists or artist have on their music videos the higher up the music chart they will be due to the popular demand of people watching their music videos.

Other Ways you can look for music video is by watching TV on the music channels, the biggest music channel is MTV because it broadcasts music video worldwide giving the channel a massive wider audience response to the music videos. MTV shows all types of genres of music which is popular because it doesn't just have a precise genre they base the music videos they show. MTV is a 24 hour TV channel showing the latest music and the old music. It is popular because it a worldwide based TV program so there is a never a time of the day no one is watching the TV channel.